The reason these categories of personal data are processed, along with our legal basis for doing so, are set out in the table below.

Description of Processing	Purpose for Processing	Category of Personal Data	Legal Basis
We process your personal data when managing and fulfilling bookings, reservations and requests.	Customer service and processing/fulfilling orders and transactions	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Contract, Legitimate Interest and when processing special category personal data - Explicit Consent
We process your personal data when facilitating the check-in and check-out process.	Customer Service	Contact Details, Identification Data, Personal Information, Health Data, Travel / Stay Information and Financial Data	Contract and when processing special category personal data - Explicit Consent
We process your personal data using facial recognition technology to provide online check-in services (including issuing mobile room keys if requested), and chauffeur driven car services	Customer Service	Contact Details, Identification Data, Personal Information and Financial Data	Consent and when processing special category personal data - Explicit Consent
We process your personal data in order to collect, manage and analyse membership information.	Maintaining / Servicing Accounts	Contact Details, Identification Data, Personal Information, Web Data, Travel / Stay Information and Financial Data	Consent, Legitimate Interest and when processing special category personal data - Explicit Consent
We process your personal data in order to conduct surveys, obtain feedback and manage and progress complaints as necessary.	Customer Service	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Legitimate Interest and when processing special category personal data - Explicit Consent
We process your personal data for marketing purposes, such as personalising offers for you, as well as for analytics purposes.	Advertising / Marketing Services, Analytics Services	Contact Details, Identification Data, Personal Information, Web Data, Travel / Stay Information and Financial Data	Consent and Legitimate Interest
We process your personal data for service and quality monitoring purposes.	Customer service	Contact Details, Identification Data, Personal Information and Financial Data	Legitimate Interest
We process your personal data in relation to incidents and accidents.	Health and Safety	Contact Details, Identification Data, Personal Information, Web Data, Health Data and Travel / Stay Information	Legal obligation, Vital Interest, Legitimate Interest and when processing special category personal data - Heath Exemption
We process your personal data for invoicing purposes.	Account Management	Contact Details, Identification Data, Personal Information and Financial Data	Contract
We process your personal data in order to comply with legal requirements and exercise or defend legal claims.	Litigation & Disputes	Contact Details, Identification Data, Personal Information, Health Data and Travel / Stay Information	Legal obligation, Legitimate Interest and when processing special category personal data - Legal Claims Exemption
We process your personal data for competition and event purposes.	Customer service and processing/fulfilling orders and transactions	Contact Details, Identification Data, Personal Information, Health Data, Travel / Stay Information and Financial Data	Contract, Legitimate Interest and when processing special category personal data - Explicit Consent
We process your personal data in order to provide medical care where required. This includes COVID-19 processes and procedures	Health and Safety	Contact Details, Identification Data, Personal Information, Health Data and Travel / Stay Information	Consent, Vital Interest and Legal obligation and when processing special category personal data - Heath or Social Care Exemption
We process your personal data in order to improve the services we provide.	Customer Service	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Legitimate Interest and when processing special category personal data - Explicit Consent
For management and audit of our business operations including accounting	Audit Purposes and Financial Management	Contact Details, Financial Details, Personal Information, Identification Data, Health Data, Travel / Stay Information	Legitimate Interest and when processing special category personal data - Heath Exemption
We process your personal data for security purposes and to ensure secure backup and archival of IT Systems.	Security Purposes	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Legitimate Interest and when processing special category personal data – Legal Claims Exemption
Identifying, investigating and mitigating incidents, such as if a personal data breach occurred	Security Purposes	Contact Details, Identification Data, Personal Information, Web Data, Health Data, Travel / Stay Information and Financial Data	Legitimate Interest and when processing special category personal data – Legal Claims Exemption

TERMS & CONDITIONSJumeirah Privacy Notice

TERMS & CONDITIONSJumeirah Privacy Notice